Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads (Video Showcase)

@inproceedings{pub10287,
    author = {

Hnatovskiy, Vladislav
 and 

Altmeyer, Maximilian
 and 

Lessel, Pascal
 and 

Dernbecher, Kathrin
 and 

Schubhan, Marc
 and 

Krüger, Antonio
},
    title = {Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads (Video Showcase)},
    booktitle = {Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems. ACM International Conference on Human Factors in Computing Systems (CHI-2019), May 4-9, Glasgow, United Kingdom},
    year = {2019},
    publisher = {ACM},
    isbn = {ACM ISBN 978-1-4503-5971-9/19/05}
}