Gender Differences in the Perception of Gamification Elements for Fitness Systems

Maximilian Altmeyer, Pascal Lessel, Linda Muller, Antonio Krüger

In: Adjunct Proceedings of the 14th International Conference on Persuasive Technology. International Conference on Persuasive Technology (PERSUASIVE-2019) April 9-12 Limassol Cyprus ISBN 978-3-030-17286-2 Springer 2019.


In this paper, we present results from a storyboards-based study (N=178) to assess gender differences in the perception of gamification elements for persuasive fitness systems. We found that females prefer personalized goals and collecting points, while males perceived the persuasiveness of competition and cheating as significantly higher. Our results could be used to tailor gamified, persuasive fitness systems.

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Deutsches Forschungszentrum für Künstliche Intelligenz
German Research Center for Artificial Intelligence