Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads

@inproceedings{pub10285,
    author = {

Altmeyer, Maximilian
 and 

Dernbecher, Kathrin
 and 

Hnatovskiy, Vladislav
 and 

Schubhan, Marc
 and 

Lessel, Pascal
 and 

Krüger, Antonio
},
    title = {Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads},
    booktitle = {CHI Conference on Human Factors in Computing Systems Proceedings. ACM International Conference on Human Factors in Computing Systems (CHI-2019), May 4-9, Glasgow, United Kingdom},
    year = {2019},
    publisher = {ACM},
    isbn = {978-1-4503-5970-2/19/05}
}