@article{pub9584,
author = {
Stahl, Florian
and
Maaß, Wolfgang
},
title = {Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes Influencing the Adoption of Paid Content},
year = {2006},
volume = {16},
number = {3},
pages = {233--244},
journal = {Electronic Markets},
publisher = {Routledge}
}