Publication
Using Hexad User Types to Select Suitable Gamification Elements to Encourage Healthy Eating
Maximilian Altmeyer; Marc Schubhan; Pascal Lessel; Linda Muller; Antonio Krüger
In: Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems. ACM International Conference on Human Factors in Computing Systems (CHI-2020), April 25-30, Honolulu, HI, USA, ISBN 978-1-4503-6819-3/20/04, ACM, New York, 4/2020.
Abstract
Given that an increasing number of people cultivate poor
eating habits, encouraging people to eat healthy is important. One way to motivate people eating healthy is using
gamification, i.e. using game elements in a non-game context. Often, a static set of gamification elements is used.
However, research suggests that the motivational impact
of gamification elements differs substantially across users,
demanding personalized approaches. In this paper, we contribute to this by investigating the perception of frequently
used gamification elements in the healthy eating domain
and correlations to Hexad user types in an online study
(N=237). To do so, we created storyboards illustrating these
gamification elements and show their comprehensibility in
a lab study (N=8). Our results validate and extend previous
research in the healthy eating domain, underline the need
for personalization and could be used to inform the design
of gamified systems for healthy eating.