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Publication

Youldeco - Exploiting the Power of Online Social Networks for Eco-Friendly Driving

Christoph Endres; Jan Miksatko; Daniel Braun
In: Adjunct proceedings of the 2nd International Conference on Automotive User Interfaces and Interactive Vehicular Applications. International Conference on Automotive User Interfaces and Interactive Vehicular Applications (AutomotiveUI-2010), November 11-12, Pittsburgh, PA, USA, 11/2010.

Abstract

Although eco-friendly driving is universally regarded as a necessity, it remains an open question how to encourage drivers to drive ecologically. The main issues here are lifestyle- and convenience-related decisions of an opposite direction. Youldeco is based on rewards for eco-friendly driving by making it competitive and game-like. We claim that we can persuade especially younger drivers towards more ecological driving.

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