A Stress-Based Smart Retail Service in Shopping Environments: An Adoption Study

Nurten Öksüz-Köster

In: Fred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot R. Müller-Putz (editor). Proceedings NeuroIS Retreat 2022. NeuroIS Retreat June 14-16 Vienna Austria Pages 170-177 Springer 2022.


Since many years, retailers have tried to leverage the benefits of ecommerce by transferring concepts of online shops into retailing. However, shopping experience in physical stores is different from the one in online shops due to potential stress factors arising in-store. Two previous scientific works focused on unobtrusively detected customers’ perceived stress in order to provide tailored mobile services in real-time. The purpose of this paper is to assess the adoption of the envisioned stress-based smart retail service amongst potential customers. The results show that tailored services are perceived positively and thus, have the potential to contribute to an enhanced shopping experience.

NeuroIS-Retreat-2022-Preprint-Proceedings.pdf (pdf, 6 MB )

German Research Center for Artificial Intelligence
Deutsches Forschungszentrum für Künstliche Intelligenz